What is it? Why do businesses need it? Those are great questions, and "What is Social Media Marketing" delves deep into the idea.
"The flexibility of social media is perhaps what draws companies of all sizes. For car dealers, social media has the ability to address a local demographic, but social media is truly without borders, allowing marketers to communicate with a global audience if required."It is in the flexibility and the tremendous results that social media marketing has its strongest advantages over traditional marketing and even over other forms of Internet marketing. Businesses of any size have the opportunity to reach areas that they normally couldn't before.
For businesses that only serve a local area, city, or state, social media marketing offers a way to pool the combined marketing powers of the global Internet to focus a spotlight on local businesses. By being positioned strongly on one or multiple local areas through a focus from the whole world, it is possible to build up branding, credibility, and stature that is normally only reserved for large companies.
We will be exploring and posting more on this blog regarding social media marketing and will report back with tips, tactics, and tales of success and failure.
Image via Widgetaday.com