Social media, in its purest form, is not the best way to use Social Media. After months of research, I now realize that social media websites like Digg, Reddit, StumbleUpon, Propeller, and Mixx are good for search engine optimization, but not ideal. A gun is good for hitting people over the head, but they can be used much more efficiently if used for their proper purpose.
For several months, I have used this blog to go after both facets of internet marketing that I hold dear to my heart and paycheck. I've branched out.
Social networks, social media, and social bookmarking are turning into big business. First, they were exploited for marketing, but not properly. Then, the search engine optimization benefits became clear. Now, we're back to marketing, but companies are doing it a little differently this time. So, I built Social News Watch, a blog dedicated to finding the best articles on the internet about social media, as well as writing some of my own observations about this growing trend.
Actually, "trend" probably isn't the right word. It implies temporary status, and I believe that "the social web" is here to stay in one form or another. Companies such as Ford, IBM, CNN, and others are starting to get more into the segment. There are new products such as YouTube marketing, social media news releases, and viral blogging that are starting to take form and take hold.
Heavy hitters such as Facebook, Digg, and Google are applying countless hours and dollars into finding the best ways to leverage their positions smack dab in the middle of the segment. It's worth a watch, and that's what this blog will be about.
Watching social media.
There are other blogs out there that discuss the topic. What we'll do here is sort through the hundreds of articles posted weekly on the subject and offer them to the public with a brief synopsis. Not a scraper blog, but rather a compilation of quality news broken down to their simplest form, almost like a human edited news feed reader that eliminates the bad and highlights the good.
We want to highlight the startups that just might make it as well.
We will be posting like crazy for a while to catch up, but once the dust clears, it should be a true social media resource. Any feedback is greatly appreciated.
Social Media News
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Monday, November 12, 2007
Saturday, November 10, 2007
Social Bookmarking for Car Dealers
I got this story idea from looking on Google analytics and seeing an unusually high number of people finding this blog through that keyword phrase. It's funny -- I work in automotive marketing but I never really thought car dealers would be looking for this yet. The social bookmarking for SEO phenomenon has only been around for about a year and a half -- car dealers are usually 2-3 years behind the internet trends.
That's a joke, so if you're a car dealer reading this right now, don't be offended. It's a joke, but it is true. The automotive industry is one that, in general, has been reluctant to keep up with internet marketing trends. It isn't that they don't believe in them or think that they exist. The reluctance stems from a love/hate relationship within the automotive marketplace when it comes to the Internet.
Let's face it. The Internet has caused car dealers to completely change the way they do business. They no longer have the control over the deal that they had pre-web. People have invoice pricing, trade evaluation, and quotes from dozens of dealers before they every hit the lot. It has cost the industry a lot of money, even shut down many dealerships over the last few years.
For that reason, I guess I shouldn't be surprised that they are catching up and catching on. It has become a necessity, and I should be glad that they are getting involved.
First, the shameless pitch: if you want to know more about social bookmarking for car dealers, feel free to send me an email: jrucker (at) tkcarsites.com. Or, you can visit my website. There is a shell up there now, but there is some interesting information on it -- Car Dealer Marketing. Can't submit a lead as of November 10, but soon, you will be able to.
Now, for those who are interested in learning more about social bookmarking without having to pay me millions of dollars a month, here are some pointers:
Social bookmarking is here to stay. There will be new variations, protocols, options, and strategies that will arise from now until the next big thing comes out and replaces the Internet altogether. Until then, learn what you can or hire someone who already knows.
Social Bookmarking for Car Dealers
That's a joke, so if you're a car dealer reading this right now, don't be offended. It's a joke, but it is true. The automotive industry is one that, in general, has been reluctant to keep up with internet marketing trends. It isn't that they don't believe in them or think that they exist. The reluctance stems from a love/hate relationship within the automotive marketplace when it comes to the Internet.
Let's face it. The Internet has caused car dealers to completely change the way they do business. They no longer have the control over the deal that they had pre-web. People have invoice pricing, trade evaluation, and quotes from dozens of dealers before they every hit the lot. It has cost the industry a lot of money, even shut down many dealerships over the last few years.
For that reason, I guess I shouldn't be surprised that they are catching up and catching on. It has become a necessity, and I should be glad that they are getting involved.
First, the shameless pitch: if you want to know more about social bookmarking for car dealers, feel free to send me an email: jrucker (at) tkcarsites.com. Or, you can visit my website. There is a shell up there now, but there is some interesting information on it -- Car Dealer Marketing. Can't submit a lead as of November 10, but soon, you will be able to.
Now, for those who are interested in learning more about social bookmarking without having to pay me millions of dollars a month, here are some pointers:
1) Create single accounts on the social bookmarking sites. People new to the segment who do not understand it may feel that multiple accounts is the way to go. It isn't. You will get caught, IP banned, links deleted, etc.
2) Avoid the social news and media websites like Digg, Reddit, Propeller, and Newsvine. This is contrary to what most will recommend, as they CAN be very useful in search engine optimization, but for car dealers, they are a waste of time. You have no news. There aren't interesting stories or funny pictures or awesome videos on your website. Spamming them will get you banned. If you think "so what, it's still worth a try," be warned. I've seen some dealers face unnecessary retribution for spamming one of the sites listed. Without going into details, let's just say that there was "inappropriate content" placed on a website by someone angry at a spammer who hacked in.
3) Vary your anchor text (submission title) and use good, descriptive keywords. There's no need to make them interesting on bookmarking sites, so put in the terms that you want to move up on in the search engine results.
4) Don't use programs. They save time, but they can also waste time and you often lose the benefits of A) knowing that your submission went through, and B) varying the anchor text. You can use the Web 2.0 Toolbar (article on it somewhere on this blog), but the "Submit to 200 SB sites in minutes" programs aren't effective for car dealers.
5) Be active. Don't just submit and run. Leave comments, add friends, join groups, etc. The goal is to create a link, but the loftier goal is to get more people to bookmark your website.
6) Check for nofollow attributes. On IE, View Source, then search for "nofollow". See if it applies to the links of the bookmarks. If the site uses nofollow tags on the submission, it isn't worth the time to create a profile and start submitting. At least not for car dealers.
7) Hire a pro. This may be obligatory shameless plug #2, but I was kidding when I said that I charge millions, just in case you didn't know. Social bookmarking has so many benefits beyond the SEO benefits. It pays to pay someone who knows how to do it.
Social bookmarking is here to stay. There will be new variations, protocols, options, and strategies that will arise from now until the next big thing comes out and replaces the Internet altogether. Until then, learn what you can or hire someone who already knows.
Social Bookmarking for Car Dealers
Tuesday, October 23, 2007
Pownce for Marketing? SEO? Social Bookmarking?
Pownce. Some call it Digg social. Some call it Twitter 2. I call it a potential website marketing goldmine.
Well, at least a silver mine. Maybe bronze.
Okay, so it doesn't have all of the things that you look for in a link-building social network or bookmarking website. The pages are not indexed regularly, but this can be fixed. There is no ability to plug in anchor text on the links. The links are not contextual. It's hard to build a theme of relevance.
With the negatives aside, here are the positives:
1) Nofollow -- Not there! Just like with Digg, the links are valid. No redirects, no nofollow attribute, just good, clean links.
2) Control -- You can plug in whatever you want and delete whatever you want. If you look at Automotive Marketing on Pownce, you'll see that I have been able to start slow and build up from there.
3) FUN -- It can be enjoyable building links, marketing, and interacting at the same time. Sometimes, promoting a website can be very tedious. Pownce makes it a bit less mundane.
4) Direct to Friends -- The interface to build friends is very easy. Not TOO easy, where whoever you add is a friend automotically, but easy enough to get a nice long list in a short amount of time. You might be able to get some traffic after all from your efforts unlike many of the other link-building techniques.
5) Fast -- It takes about 15 seconds to build a link on Pownce. Compared to directory submissions, articles, soliciting, etc., it's faster. Not as fast as a BM button, but not bad at all.
6) Indirect -- Here's a thought. Build up links to the pownce profile that will draw traffic to it. This indirect sort of marketing can allow the profile itself to place in the SERPs if done well, not to mention the direct traffic and the increase in the quality of the pownce links themselves.
7) No Risk -- There is nothing worse than working on a website that eventually gets banned, a BM profile that gets banned, or anything that gets banned for that matter. From what I can tell, as long as you follow the rules, you won't get banned as a spammer.
The Pownce experiment is on. I will try to see how hard it is to get indexed. I will contribute to the cause, meet people, be friendly, build links, and promote the page itself. I'll let you know how it goes in a few weeks.
Social Bookmarking
Optimization
Well, at least a silver mine. Maybe bronze.
Okay, so it doesn't have all of the things that you look for in a link-building social network or bookmarking website. The pages are not indexed regularly, but this can be fixed. There is no ability to plug in anchor text on the links. The links are not contextual. It's hard to build a theme of relevance.
With the negatives aside, here are the positives:
1) Nofollow -- Not there! Just like with Digg, the links are valid. No redirects, no nofollow attribute, just good, clean links.
2) Control -- You can plug in whatever you want and delete whatever you want. If you look at Automotive Marketing on Pownce, you'll see that I have been able to start slow and build up from there.
3) FUN -- It can be enjoyable building links, marketing, and interacting at the same time. Sometimes, promoting a website can be very tedious. Pownce makes it a bit less mundane.
4) Direct to Friends -- The interface to build friends is very easy. Not TOO easy, where whoever you add is a friend automotically, but easy enough to get a nice long list in a short amount of time. You might be able to get some traffic after all from your efforts unlike many of the other link-building techniques.
5) Fast -- It takes about 15 seconds to build a link on Pownce. Compared to directory submissions, articles, soliciting, etc., it's faster. Not as fast as a BM button, but not bad at all.
6) Indirect -- Here's a thought. Build up links to the pownce profile that will draw traffic to it. This indirect sort of marketing can allow the profile itself to place in the SERPs if done well, not to mention the direct traffic and the increase in the quality of the pownce links themselves.
7) No Risk -- There is nothing worse than working on a website that eventually gets banned, a BM profile that gets banned, or anything that gets banned for that matter. From what I can tell, as long as you follow the rules, you won't get banned as a spammer.
The Pownce experiment is on. I will try to see how hard it is to get indexed. I will contribute to the cause, meet people, be friendly, build links, and promote the page itself. I'll let you know how it goes in a few weeks.
Social Bookmarking
Optimization
Sunday, October 21, 2007
Social Bookmarking Experiment: Sending Visitors to See the Penguins
Here is a little experiment. Using only social bookmarking websites, we are going to see how much traffic we can send to an article about penguins. Penguins.
This article is from automotive.com, which is a high traffic website, but this article surely will not receive a ton of traffic. It's from the American Bus Association (already a tough article to get views) and their campaign using penguins to promote bus services.
The story itself isn't important as long as it doesn't draw its own traffic based upon the material. The article is Take the Bus for Penguins, which as you can tell, won't get too many people looking for it on Google. We are submitting it only to SB websites. The benefits from a search engine optimization perspective are well documented, but how much direct trafic comes from SB websites. I'm betting high, but we'll wait for the empirical data first.
As a control article, we are also submitting a potentially more popular article from the same website. Since concept cars and information about them gets its own traffic, 2008 Nissan Skyline GT-R will be submitted to the same social bookmarking websites as a traffic comparison. People at SB sites will often click on an article, but leave immediately, so this will purify the data.
PLEASE, if you contribute to the social bookmarking of either of these articles, post it here. Every effort must be documented to make sure that the data is real. We want to know the instant traffic boost as well as any residual traffic in the future.
Thank you for your support.
Search Engine Optimization Bookmarking
This article is from automotive.com, which is a high traffic website, but this article surely will not receive a ton of traffic. It's from the American Bus Association (already a tough article to get views) and their campaign using penguins to promote bus services.
The story itself isn't important as long as it doesn't draw its own traffic based upon the material. The article is Take the Bus for Penguins, which as you can tell, won't get too many people looking for it on Google. We are submitting it only to SB websites. The benefits from a search engine optimization perspective are well documented, but how much direct trafic comes from SB websites. I'm betting high, but we'll wait for the empirical data first.
As a control article, we are also submitting a potentially more popular article from the same website. Since concept cars and information about them gets its own traffic, 2008 Nissan Skyline GT-R will be submitted to the same social bookmarking websites as a traffic comparison. People at SB sites will often click on an article, but leave immediately, so this will purify the data.
PLEASE, if you contribute to the social bookmarking of either of these articles, post it here. Every effort must be documented to make sure that the data is real. We want to know the instant traffic boost as well as any residual traffic in the future.
Thank you for your support.
Search Engine Optimization Bookmarking
Sunday, October 14, 2007
Adjusting to the New Digg
Okay, it isn't that bad. It took forever to make it to the homepage (12 days) but once there, I realize that it isn't that bad. Here are the adjustments that I made:
1) Getting 30, 60, 90 Diggs isn't as easy as it used to be. Before, having a ton of friends and doing a ton of Digging was enough to ensure that you could get a bulk of Diggs to anything. Now that people actually have to click on to the page, there is a chance that they will read it, which means that spam submissions is out, for the most part. This is a HUGE plus for Digg users, especially those who hate the spam. Will it continue? Of course. But the chances of a spam submission getting more than the initial Digg is greatly diminished.
2) Shouts don't work for most. I've been tracking some of the "shout spammers" out there and it just isn't an effective way to get Dugg. Sure, you'll get some, but for the most part, you might as well email spam and get the same results.
3) Quality of submissions is ever more important. Catchy headlines will always play a major role in the quest to make it to the homepage, but the story needs to be a good one.
4) Keep it up. Like I said, I wasn't a power Digger by any means, but I used to be able to count on at least one story making the homepage every few days. Now, it seems that the gap is growing. As much as I want to dump the efforts, I just can't. If you are thinking about it, keep going. It'll happen if you stick with it.
5) Fans are nice, but most are meaningless. There are "Fans" out there who never Digg your stuff. Because there doesn't have to be the same gap in time between adding friends, many are trying the bulk friend approach. This may actually work, but you can't just befriend them and go. Digg their stuff, keep digging their stuff, and hopefully you'll get noticed, added, and Dugg.
6) The time it takes to make the homepage seems to have increased. Where before, 24 hours was usually the cutoff, there are more and more popular stories that approach 2 days before becoming obsolete.
7) Submit less. Before, submitting a ton of stories every day would land you somewhere with something on the homepage. I've examined some of the mass submitters and seen literally hundreds of submissions in a row without going popular. Submitting good stories is much more important.
In conclusion, I was completely against the new Digg. I've changed my mind. The quality is improving, and after all is said and done, that is really what will make Digg great again. It was getting too easy to post crap and make it the homepage, or at least get a ton of Diggs for it. Now, you have to submit good stuff to have a chance. This is a great thing for serious Diggers, and even a greater thing for those who read Digg for the news itself.
Digg SEO
1) Getting 30, 60, 90 Diggs isn't as easy as it used to be. Before, having a ton of friends and doing a ton of Digging was enough to ensure that you could get a bulk of Diggs to anything. Now that people actually have to click on to the page, there is a chance that they will read it, which means that spam submissions is out, for the most part. This is a HUGE plus for Digg users, especially those who hate the spam. Will it continue? Of course. But the chances of a spam submission getting more than the initial Digg is greatly diminished.
2) Shouts don't work for most. I've been tracking some of the "shout spammers" out there and it just isn't an effective way to get Dugg. Sure, you'll get some, but for the most part, you might as well email spam and get the same results.
3) Quality of submissions is ever more important. Catchy headlines will always play a major role in the quest to make it to the homepage, but the story needs to be a good one.
4) Keep it up. Like I said, I wasn't a power Digger by any means, but I used to be able to count on at least one story making the homepage every few days. Now, it seems that the gap is growing. As much as I want to dump the efforts, I just can't. If you are thinking about it, keep going. It'll happen if you stick with it.
5) Fans are nice, but most are meaningless. There are "Fans" out there who never Digg your stuff. Because there doesn't have to be the same gap in time between adding friends, many are trying the bulk friend approach. This may actually work, but you can't just befriend them and go. Digg their stuff, keep digging their stuff, and hopefully you'll get noticed, added, and Dugg.
6) The time it takes to make the homepage seems to have increased. Where before, 24 hours was usually the cutoff, there are more and more popular stories that approach 2 days before becoming obsolete.
7) Submit less. Before, submitting a ton of stories every day would land you somewhere with something on the homepage. I've examined some of the mass submitters and seen literally hundreds of submissions in a row without going popular. Submitting good stories is much more important.
In conclusion, I was completely against the new Digg. I've changed my mind. The quality is improving, and after all is said and done, that is really what will make Digg great again. It was getting too easy to post crap and make it the homepage, or at least get a ton of Diggs for it. Now, you have to submit good stuff to have a chance. This is a great thing for serious Diggers, and even a greater thing for those who read Digg for the news itself.
Digg SEO
Thursday, September 20, 2007
Testing the New Digg System with Self-Promoting Articles
There won't be much here. This is, of course, by design. Just checking to see if another terrible headline with another batch of terrible descriptions leading to a story that doesn't say much will get dugg.
In the past, someone could expect to get a least 20-40 Diggs for meaningless stories if they were submitted by someone with an established group of friends and a high level of activity. The new Digg, which requires that upcoming stories must get clcked on to get Dugg, may eliminate the self-promoting, search engine optimization related submissions.
I have used this method to get a page of a website indexed quickly. For non-competitive keywords, I have actually gotten 1st page rankings in Google within hours for pages that were brand new -- never indexed.
This article is the tester. I will have a buddy submit it who is relatively strong at Digg (he's had several stories make it to the homepage, unlike me). We'll see if it goes anywhere.
And just for the pic factor, here is one so we won't be able to blame it on the lack of a picture:
Social Media Marketing
In the past, someone could expect to get a least 20-40 Diggs for meaningless stories if they were submitted by someone with an established group of friends and a high level of activity. The new Digg, which requires that upcoming stories must get clcked on to get Dugg, may eliminate the self-promoting, search engine optimization related submissions.
I have used this method to get a page of a website indexed quickly. For non-competitive keywords, I have actually gotten 1st page rankings in Google within hours for pages that were brand new -- never indexed.
This article is the tester. I will have a buddy submit it who is relatively strong at Digg (he's had several stories make it to the homepage, unlike me). We'll see if it goes anywhere.
And just for the pic factor, here is one so we won't be able to blame it on the lack of a picture:
Social Media Marketing
Thursday, September 13, 2007
Web 2.0 Tool
Automating your social bookmarking is an important aspect to using the various SB sites for search engine optimization. While using social bookmarking is becoming a valid method to getting pages ranked, it can also be a long process, one that requires you to fill your browsers with buttons and links.
One tool, the Web 2.0 Toolbar, is an asset that every SEO should incorporate into their arsenal. While it doesn't truly automate the process, it does consolidate many of the top sites into one toolbar, saving room and time.
Many use OnlyWire. It's another tool that submits to 20 or so SB sites. Luckily, the Web 2.0 Toolbar includes OnlyWire in its toolbar.
It also includes:
Digg
del.icio.us
StumbleUpon
Spurl
Blink
Yahoo
Newsvine
Reddit
Ma.gnolia
TailRank
Blogmark
Shadow
Furl
Simpy
and Rawsugar
While some of these are duplicates from OnlyWire, it allows you to vary the anchor text more often. Pound for pound, it's the best free tool that I've found for social bookmarking.
Social Media Marketing
Automotive SEO
One tool, the Web 2.0 Toolbar, is an asset that every SEO should incorporate into their arsenal. While it doesn't truly automate the process, it does consolidate many of the top sites into one toolbar, saving room and time.
Many use OnlyWire. It's another tool that submits to 20 or so SB sites. Luckily, the Web 2.0 Toolbar includes OnlyWire in its toolbar.
It also includes:
Digg
del.icio.us
StumbleUpon
Spurl
Blink
Yahoo
Newsvine
Ma.gnolia
TailRank
Blogmark
Shadow
Furl
Simpy
and Rawsugar
While some of these are duplicates from OnlyWire, it allows you to vary the anchor text more often. Pound for pound, it's the best free tool that I've found for social bookmarking.
Social Media Marketing
Automotive SEO
Wednesday, September 12, 2007
"I Support Bush" and 9 other reasons this won't make the Digg homepage
1) Bad title. It mentions a top 10 list and doesn't bash the Republican party in any way. Plus, it's too long and doesn't say [pic].
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
Friday, August 31, 2007
Anchor Text: Switch it Up
From time to time, I check the bookmarks of SEOs who are using SB sites for link building. One thing I've noticed that is a big no-no -- you're not alternating the tags.
Anchor text is one of the most important indicators that Google and MSN use to determine what a website is about. Having the same tag, or anchor text, associated with a link on all of your SB sites will diminish their own effect, plus minimize the possible advantages granted for the link itself.
There is always a temptation to use onlywire or one of the other automated bookmarking tools. If you do use them, make sure to split it up amongst 3 or 4 different submissions. In other words, use the tools, but submit a site once with only a few SB sites checked, then resubmit with another set, and on and on.
Google doesn't like it when the same anchor is used constantly. They want websites rankings and link building to be natural. They don't want googlebombing or any other form of SERP manipulation.
It will take more time, but it is worth the effort.
Anchor text is one of the most important indicators that Google and MSN use to determine what a website is about. Having the same tag, or anchor text, associated with a link on all of your SB sites will diminish their own effect, plus minimize the possible advantages granted for the link itself.
There is always a temptation to use onlywire or one of the other automated bookmarking tools. If you do use them, make sure to split it up amongst 3 or 4 different submissions. In other words, use the tools, but submit a site once with only a few SB sites checked, then resubmit with another set, and on and on.
Google doesn't like it when the same anchor is used constantly. They want websites rankings and link building to be natural. They don't want googlebombing or any other form of SERP manipulation.
It will take more time, but it is worth the effort.
Sunday, August 19, 2007
Digg Becoming More about Photos than News
Photos have always been popular on Digg. Now, they are becoming more "Popular" as an increasing amount of users digg the sacred word pic normally written in parentheses to indicate 3 things:
1) It's probably funny
2) It won't take any time to get the full effect
3) It won't require any thought or reading
This screenshot of "Top 10 in All Topics" was taken shortly after midnight cst, 8-20-2007. It is clear that the key to not only going popular but also making the most of it after going popular is to add 5 characters to the headline, ( p i c )
With Google Universal Search starting to have effects on the results, we should start seeing an increase in Digg's power over the search engines.
Social Media Marketing
Tuesday, August 14, 2007
Kevin Rose's First Digg that DID NOT Go Popular
It's official. Kevin Rose, the Digg Master, has submitted a story that did not make it to the Popular front page. His 285 submitted story, "XREP - Taser via Shotgun", was submitted on August 7th.
It has stalled at just over 100 Diggs and did not make it over the hump.
Proof positive, in case anybody doubted, that Digg is truly algorithm based without manual override.
The funny part is, that story will probably get more hits now than it would have had it gone popular. You have to admire the guy, not just for creating the most powerful social news network on the planet, but also for "keeping it real" in most situations and not abusing his fame and power. Unless...
Why would he have submitted this story? It doesn't seem to fit with his standard Digg-related or tech related-story submittals. Did he just find the story interesting, or was it one of my possible conspiracy theories?
1) He was paid. Lots. The company with the product or the website with the story (or both) sent him a large check with a url.
2) Someone close to him was kidnapped. The ransom was one crappy Digg submittal.
3) Blackmail. Someone found a deep, dark secret about Kevin and they forced him to submit the story in exchange for their silence.
4) Hackers. His account was hacked and he either hasn't noticed or he's keeping it quiet until there's a full FBI investigation.
5) Disinformation. The algorithm IS rigged and they wanted to ruin his perfect record just to prove it.
6) Stocks. Kevin bought a ton of stock in a company that manufactures the Taser XREP and he's trying to cash in.
7) Attacked. Someone hit Kevin with the XREP, knocking him unconsious. They had just enough time to submit the story, and since there's no way to unsubmit or correct errors like there should be (like with comments) he was unable to correct it and just hoped for the best.
Whatever happened, I give my full kudos and respect to Kevin Rose...
...but something seems fishy.
Social Media Marketing
It has stalled at just over 100 Diggs and did not make it over the hump.
Proof positive, in case anybody doubted, that Digg is truly algorithm based without manual override.
The funny part is, that story will probably get more hits now than it would have had it gone popular. You have to admire the guy, not just for creating the most powerful social news network on the planet, but also for "keeping it real" in most situations and not abusing his fame and power. Unless...
Why would he have submitted this story? It doesn't seem to fit with his standard Digg-related or tech related-story submittals. Did he just find the story interesting, or was it one of my possible conspiracy theories?
1) He was paid. Lots. The company with the product or the website with the story (or both) sent him a large check with a url.
2) Someone close to him was kidnapped. The ransom was one crappy Digg submittal.
3) Blackmail. Someone found a deep, dark secret about Kevin and they forced him to submit the story in exchange for their silence.
4) Hackers. His account was hacked and he either hasn't noticed or he's keeping it quiet until there's a full FBI investigation.
5) Disinformation. The algorithm IS rigged and they wanted to ruin his perfect record just to prove it.
6) Stocks. Kevin bought a ton of stock in a company that manufactures the Taser XREP and he's trying to cash in.
7) Attacked. Someone hit Kevin with the XREP, knocking him unconsious. They had just enough time to submit the story, and since there's no way to unsubmit or correct errors like there should be (like with comments) he was unable to correct it and just hoped for the best.
Whatever happened, I give my full kudos and respect to Kevin Rose...
...but something seems fishy.
Social Media Marketing
Saturday, August 11, 2007
Creating a Social Network for Links (oh, and networking)
MySpace. Facebook. LinkedIn.
Yesterday's news from an SEO point of view.
The use of redirection, no html in posting, nofollow, or whatever other methods that these and similar social networks are using is making them less valid for search engine optimization. They still draw some traffic depending on what you're using it for, but in reality, they don't help making your own websites rise in the rankings.
Social bookmarks are still currently strong, but it's time to to hedge bets and go somewhere between the blogs and the social bookmarking sites. It's time for personal social networks.
What is it? A personal social network is one that is created by an individual or company using Ning, Goingon, or one of the many emerging websites that offer the service. You create a site, formatting it as a blog, an RSS site, a commenting or forum site, or just about whatever you want from it.
You invite people or get found on its own merits. People can join, post photos, videos, articles, or whatever you want your people to be able to post.
I will show you Ning in this post. I created a few myself, but my focus is on Automotive Network. Searches for "Car Dealer Social Network" or "Auto Dealers Social Network" on Google will show that it is currently #1 as of the time of this post. The site itself has only been up for a couple of months.
Through the blog posts, through the editable text boxes, a good SEO can really create some strong, relevant links on a separate server that are under the website owner's control. It's a brilliant method from the perspective that it serves two purposes -- you can create the links with ideal anchor text and you can find like-minded people who can become partners, collaborators, contributors, or even customers.
Car dealers like Toyota Portland and Glendale Nissan will be able to connect with their customers and connections in return by building their own social networks.
Any business, automotive or not, will be able to have their own website that can rank well for their brand name (if optimized) and push down any negative blogs or reviews that also show up for the company name.
Of course, there is a cost. Time. From a financial perspective, it's perfect. It's free.
SEO with Social Media
Yesterday's news from an SEO point of view.
The use of redirection, no html in posting, nofollow, or whatever other methods that these and similar social networks are using is making them less valid for search engine optimization. They still draw some traffic depending on what you're using it for, but in reality, they don't help making your own websites rise in the rankings.
Social bookmarks are still currently strong, but it's time to to hedge bets and go somewhere between the blogs and the social bookmarking sites. It's time for personal social networks.
What is it? A personal social network is one that is created by an individual or company using Ning, Goingon, or one of the many emerging websites that offer the service. You create a site, formatting it as a blog, an RSS site, a commenting or forum site, or just about whatever you want from it.
You invite people or get found on its own merits. People can join, post photos, videos, articles, or whatever you want your people to be able to post.
I will show you Ning in this post. I created a few myself, but my focus is on Automotive Network. Searches for "Car Dealer Social Network" or "Auto Dealers Social Network" on Google will show that it is currently #1 as of the time of this post. The site itself has only been up for a couple of months.
Through the blog posts, through the editable text boxes, a good SEO can really create some strong, relevant links on a separate server that are under the website owner's control. It's a brilliant method from the perspective that it serves two purposes -- you can create the links with ideal anchor text and you can find like-minded people who can become partners, collaborators, contributors, or even customers.
Car dealers like Toyota Portland and Glendale Nissan will be able to connect with their customers and connections in return by building their own social networks.
Any business, automotive or not, will be able to have their own website that can rank well for their brand name (if optimized) and push down any negative blogs or reviews that also show up for the company name.
Of course, there is a cost. Time. From a financial perspective, it's perfect. It's free.
SEO with Social Media
Monday, July 30, 2007
Using Social Media to get Pages Indexed Quickly
Sometimes I laugh at the ads posted through banners and links on different web pages.
"We'll submit your website to 65 trillion search engines for $29."
Sometimes I just shake my head, not because it's such a scam, but because I know that people do it. That's their $29 SEO. The pay and go and wonder a few weeks later why Google has not indexed their page yet.
There are a few things you can do to get your pages indexed if your site is new. You can submit it to the search engines. This takes a while and by the time Google and the others get around to indexing submitted sites, you've probably given up on it.
There is the link purchase, where you buy a link on a PR 6 or higher websites. It works, but it costs quite a bit, especially if you're smart enough to search for relevancy.
The easiest way to get you pages indexed is to "AddThis" or whatever widget you use for social bookmarking. If you submit your site to Digg, Furl, Reddit, etc, you have made the second step towards getting your website indexed.
The first step? Be active and make friends on Digg, Furl, Redd1t, etc. There are many people who have these accounts on the SB sites, submitting their own work in a few seconds, and never exploring or making friends or anything that will actually help them. It is a time investment, but the rewards can be tremendous.
If you can make enough friends (and by friends, I mean those who mutually befriend you) by Digging their stories, the right people will befriend you and Digg your stories back. This is the key. Hoping that your one single Digg to your page or website will be enough is a stab in the dark. It may get indexed, it may not.
Friends allow you to get 10, 20, 30 or more Diggs on a story. If it gets 30 Diggs, Google will index it. If somehow it is able to go Popular, prepare for the storm of traffic.
A case in point is Portland Toyota Dealers. They are a new site that was having trouble getting indexed. Using my SB sites, I was able to get it indexed and start a nice flow of backlinks pointing to it.
If you do not want to spend a few hours per week with social bookmarking to help your SEO, you shouldn't spend any time at all.
Social Internet Marketing
"We'll submit your website to 65 trillion search engines for $29."
Sometimes I just shake my head, not because it's such a scam, but because I know that people do it. That's their $29 SEO. The pay and go and wonder a few weeks later why Google has not indexed their page yet.
There are a few things you can do to get your pages indexed if your site is new. You can submit it to the search engines. This takes a while and by the time Google and the others get around to indexing submitted sites, you've probably given up on it.
There is the link purchase, where you buy a link on a PR 6 or higher websites. It works, but it costs quite a bit, especially if you're smart enough to search for relevancy.
The easiest way to get you pages indexed is to "AddThis" or whatever widget you use for social bookmarking. If you submit your site to Digg, Furl, Reddit, etc, you have made the second step towards getting your website indexed.
The first step? Be active and make friends on Digg, Furl, Redd1t, etc. There are many people who have these accounts on the SB sites, submitting their own work in a few seconds, and never exploring or making friends or anything that will actually help them. It is a time investment, but the rewards can be tremendous.
If you can make enough friends (and by friends, I mean those who mutually befriend you) by Digging their stories, the right people will befriend you and Digg your stories back. This is the key. Hoping that your one single Digg to your page or website will be enough is a stab in the dark. It may get indexed, it may not.
Friends allow you to get 10, 20, 30 or more Diggs on a story. If it gets 30 Diggs, Google will index it. If somehow it is able to go Popular, prepare for the storm of traffic.
A case in point is Portland Toyota Dealers. They are a new site that was having trouble getting indexed. Using my SB sites, I was able to get it indexed and start a nice flow of backlinks pointing to it.
If you do not want to spend a few hours per week with social bookmarking to help your SEO, you shouldn't spend any time at all.
Social Internet Marketing
Friday, July 27, 2007
Some Rules for Social Media Optimization
If you can get past the marketing of the services, the advice on this article (the one linked to below) is actually very good. Replace the "we can" with "you can" and learn the techniques that they are suggesting, and it should be an excellent source of information.
One thing to remember - these services are very useful, but much of it is very isolated to certain markets. Low traffic websites are not going to get a burst of traffic by paying people to do SMO for them.
I consider social media as a true means of generating traffic as a fad without growth. While the fad will continue (it shows no signs of slowing down) by saying "without growth" I mean that the quality traffic that it generates will not turn into a substantial increase in sales (if you're selling something) or return traffic unless what your website does is provide a flow of information.
The true benefit of social media for many sites, especially stagnant market sites like automotive and real estate (where people look for these sites only once every few years) is in the boost you get for search engine optimization purposes.
Still, the article is excellent and I am happy to link to it. Be sure to go past the 5 and read the other 12 listed below.
Social Media Optimization
One thing to remember - these services are very useful, but much of it is very isolated to certain markets. Low traffic websites are not going to get a burst of traffic by paying people to do SMO for them.
I consider social media as a true means of generating traffic as a fad without growth. While the fad will continue (it shows no signs of slowing down) by saying "without growth" I mean that the quality traffic that it generates will not turn into a substantial increase in sales (if you're selling something) or return traffic unless what your website does is provide a flow of information.
The true benefit of social media for many sites, especially stagnant market sites like automotive and real estate (where people look for these sites only once every few years) is in the boost you get for search engine optimization purposes.
Still, the article is excellent and I am happy to link to it. Be sure to go past the 5 and read the other 12 listed below.
Social Media Optimization
Sunday, July 22, 2007
An Outside View -- Social Bookmarking Sites Rated
In my attempts to rate and classify the best bookmarking sites and ability to be used in search engine optimization, I was searching to see how my blog was ranking on the subject when I found another site that was similar.
Mine (of course) ranked higher for the term that I searched, but this is more of a generic, loosely focused site that delves in depth with one article on the ideas and concepts presented on this blog.
While I want to be known as the expert on the topic and a pioneer in the field, it never hurts to give credit to those who have also worked hard to determine the validity of this before it becomes more of a trend.
So, I will submit my first external link to a site with which I am in mild competition. Those versed in SEO will balk at this, as there are many reasons to now want to link to a "competitor", but after reading this article and others on the site, I felt it was definitely a resource for readers of this blog.
There is no shame in accepting that someone else is also doing a good job.
To read their article, please click HERE.
Social Bookmarking SEO
Mine (of course) ranked higher for the term that I searched, but this is more of a generic, loosely focused site that delves in depth with one article on the ideas and concepts presented on this blog.
While I want to be known as the expert on the topic and a pioneer in the field, it never hurts to give credit to those who have also worked hard to determine the validity of this before it becomes more of a trend.
So, I will submit my first external link to a site with which I am in mild competition. Those versed in SEO will balk at this, as there are many reasons to now want to link to a "competitor", but after reading this article and others on the site, I felt it was definitely a resource for readers of this blog.
There is no shame in accepting that someone else is also doing a good job.
To read their article, please click HERE.
Social Bookmarking SEO
Thursday, July 19, 2007
Social Bookmarking Profile: del.ico.us
What is it?
From the perspective of being a social bookmarking site the way it was originally supposed to work, del.icio.us is the best. Very simple to use, great plug-ins, and a wide variety of easy-to-integrate-and-import partner sites makes del.icio.us great for non-SEO surfers.
Strengths
Traffic to del.icio.us is one of the best. From a strictly social bookmarking perspective, the hotlist is a very common daily stop for millions of people. Getting to the front page, the "hotlist" means a burst in traffic beaten only by Digg.
The feeds that come from del.icio.us to other websites are extremely easy to use. Many social sites have an option to receive the feed, so tagging a site on del.icio.us is like tagging a site on several sites in one step. This is the best feature for del.icio.us.
Weaknesses
Very few, other than the one glaring one...
Nofollow
Many SEOs became tearful the day that del.icio.us implemented "nofollow" onto their links. The link itself, if not tagged by others, is pretty much worthless. Luckily, most of the sites that accept del.icio.us feeds do not have nofollow and the attribute does not follow the link when imported.
Conclusions
Next to digg, del.icio.us is the best site for SEO if you take into account the feeds and shared favorites. To many, it is actually better for this very reason.
Social Bookmarking SEO
From the perspective of being a social bookmarking site the way it was originally supposed to work, del.icio.us is the best. Very simple to use, great plug-ins, and a wide variety of easy-to-integrate-and-import partner sites makes del.icio.us great for non-SEO surfers.
Strengths
Traffic to del.icio.us is one of the best. From a strictly social bookmarking perspective, the hotlist is a very common daily stop for millions of people. Getting to the front page, the "hotlist" means a burst in traffic beaten only by Digg.
The feeds that come from del.icio.us to other websites are extremely easy to use. Many social sites have an option to receive the feed, so tagging a site on del.icio.us is like tagging a site on several sites in one step. This is the best feature for del.icio.us.
Weaknesses
Very few, other than the one glaring one...
Nofollow
Many SEOs became tearful the day that del.icio.us implemented "nofollow" onto their links. The link itself, if not tagged by others, is pretty much worthless. Luckily, most of the sites that accept del.icio.us feeds do not have nofollow and the attribute does not follow the link when imported.
Conclusions
Next to digg, del.icio.us is the best site for SEO if you take into account the feeds and shared favorites. To many, it is actually better for this very reason.
Social Bookmarking SEO
Sunday, July 15, 2007
Social Bookmarking Profile: Digg
Digg is changing the world of news as we know it. If anyone is ever interested in what's hot in the world at that particular moment, just check out Digg. It's topics are wide ranging and they vary in scope from the war on terror to tips for cooking on the grill.
What is it?
Digg is the grandpappy of the social bookmarking sites. Started by Kevin Rose, it allows people to submit stories from pages on the internet. These submissions are placed in a constantly updated pool of stories for others to "Digg" (vote up) or "Sink" (vote down).
An algorithm looks at the Diggs and decides which ones are to go "Popular", or be placed on the coveted 1st page. Many servers have crashed by the exponential increase in traffic from making it to the front page of Digg.
Strengths
No other site has the instantaneous effect that Digg can have on a popular story. From a SMO point of view, it is the light at the end of the tunnel, as traffic is guaranteed. From an SEO point of view, the links can be strong when a Digg from a high PR/TR user is indexed at the right moment.
Getting Dugg well is a guarantee for indexing.
Weaknesses
It takes a lot of effort, Digging other people's stories, making friends, and luck to go popular. Above all else, it takes interesting stories, videos, or articles. Still, having the best written piece ever is no guarantee without some help from friends. If a story doesn't get Dugg quickly by a few people, within the first hour or so, it is doomed to sink to obscurity.
Some Diggers have a strong enough base of friends and reputation to post articles on about C-Span and go popular. This is a flaw in the system, but it also helps. It is possible for someone to go on, post a single story, and have it go popular. I've seen it happen. I've also heard about people winning the lottery, though I never seem to get close.
Nofollow
Digg has held strong and not adopted the dreaded nofollow attribute.
Conclusions
Anyone who wants to get into SMO must get into Digg. It's the Google of social bookmarking.
More about SEO can be found on Automotive SEO, a specialized blog about search engine optimization for car dealers.
Social Bookmarking
What is it?
Digg is the grandpappy of the social bookmarking sites. Started by Kevin Rose, it allows people to submit stories from pages on the internet. These submissions are placed in a constantly updated pool of stories for others to "Digg" (vote up) or "Sink" (vote down).
An algorithm looks at the Diggs and decides which ones are to go "Popular", or be placed on the coveted 1st page. Many servers have crashed by the exponential increase in traffic from making it to the front page of Digg.
Strengths
No other site has the instantaneous effect that Digg can have on a popular story. From a SMO point of view, it is the light at the end of the tunnel, as traffic is guaranteed. From an SEO point of view, the links can be strong when a Digg from a high PR/TR user is indexed at the right moment.
Getting Dugg well is a guarantee for indexing.
Weaknesses
It takes a lot of effort, Digging other people's stories, making friends, and luck to go popular. Above all else, it takes interesting stories, videos, or articles. Still, having the best written piece ever is no guarantee without some help from friends. If a story doesn't get Dugg quickly by a few people, within the first hour or so, it is doomed to sink to obscurity.
Some Diggers have a strong enough base of friends and reputation to post articles on about C-Span and go popular. This is a flaw in the system, but it also helps. It is possible for someone to go on, post a single story, and have it go popular. I've seen it happen. I've also heard about people winning the lottery, though I never seem to get close.
Nofollow
Digg has held strong and not adopted the dreaded nofollow attribute.
Conclusions
Anyone who wants to get into SMO must get into Digg. It's the Google of social bookmarking.
More about SEO can be found on Automotive SEO, a specialized blog about search engine optimization for car dealers.
Social Bookmarking
Saturday, July 7, 2007
Social Bookmarking and Blogging for Automotive
There seems to be a trend in the automotive industry that is gearing dealers towards moving their search engine efforts to blogs. Why? Because it works, has been for a year and now auto dealers, who are always a little behind on the technology aspect of marketing, are just catching on.
Websites like BlogProAutomotive are helping to spread the word about how blogging for car dealers is not just a fad, but also an important aspect of automotive SEO. The market is thinning and the competition is growing, so dealers need everything they can get to make their dealership stay afloat.
Social Bookmarking, the topic of this particular blog, is another area that auto dealers cannot afford to let slip. With sites like Digg, Ratepoint, Furl, Simpy, and del.icio.us offering quick and easy ways to make bookmarks, they fit into the common dealership mentality of "if it's simple, do it." Even smaller SB sites like 9Rules, Reddit, and Newsvine offer ways to market a dealership's services and products.
The real difficult comes in the idea of no being welcome. Most of these sites pride themselves on keeping relevant and only posting what people really want. Who wants to click on something they find on Digg, only to be taken to a car dealer homepage?
This is why blogging for dealerships is the best way. The automotive industry, in general, is not ready for social bookmarking. Not to be offensive, but they just don't have anything to offer people beyond their products. Blogs, unlike social bookmarking, allow people to post what they want. The explosion over the last couple of years of MySpace, Facebook, and Flickr make it possible for good search engine optimizers to make a difference without getting involved in "tricky" methods.
Social bookmarking is the fad that's here to stay in search engine optimization. Auto dealers need to focus on blogs instead of SB for now. This shouldn't be a problem until they start to catch on to SB sometime early next year.
Social Bookmarking Optimization
Websites like BlogProAutomotive are helping to spread the word about how blogging for car dealers is not just a fad, but also an important aspect of automotive SEO. The market is thinning and the competition is growing, so dealers need everything they can get to make their dealership stay afloat.
Social Bookmarking, the topic of this particular blog, is another area that auto dealers cannot afford to let slip. With sites like Digg, Ratepoint, Furl, Simpy, and del.icio.us offering quick and easy ways to make bookmarks, they fit into the common dealership mentality of "if it's simple, do it." Even smaller SB sites like 9Rules, Reddit, and Newsvine offer ways to market a dealership's services and products.
The real difficult comes in the idea of no being welcome. Most of these sites pride themselves on keeping relevant and only posting what people really want. Who wants to click on something they find on Digg, only to be taken to a car dealer homepage?
This is why blogging for dealerships is the best way. The automotive industry, in general, is not ready for social bookmarking. Not to be offensive, but they just don't have anything to offer people beyond their products. Blogs, unlike social bookmarking, allow people to post what they want. The explosion over the last couple of years of MySpace, Facebook, and Flickr make it possible for good search engine optimizers to make a difference without getting involved in "tricky" methods.
Social bookmarking is the fad that's here to stay in search engine optimization. Auto dealers need to focus on blogs instead of SB for now. This shouldn't be a problem until they start to catch on to SB sometime early next year.
Social Bookmarking Optimization
Tuesday, June 26, 2007
10 Tips for Getting Dugg on a Small Budget
There are 10 things I've learned about Digg over the last few months:
1) You need friends. Unless you are a respected Digg member, you can post a Pulitzer Prize winning piece, but without a few friends to Digg it with you to get it noticed, it will soon fall to the "under 10 Diggs hell" and lost forever.
2) Appealing to the 20-something crowd works, but it is no longer the only way to get Dugg.
3) Sex, drugs, and video games are not topics that will get Dugg easily anymore.
4) Humor works, but it has to be really funny.
5) You need friends. A video of an alien abduction will get buried if you don't get a boost of people to push it into the spotlight. Not a lot -- 5-15 friends are enough to get it noticed by the casual and hardcore diggers.
6) You must be FAST with national news. Constant, diligent monitoring of feeds is the only way to scoop a story.
7) Sometimes, scooping is not enough. You can Digg a story first, but if a "power-digger" posts the same story a few minutes later (and ignores the duplicate check), yours will get a few diggs, but not enough to make it.
8) Unknown blogs need a power-digger to get them popular.
9) Digging stories directly from other social sites is taboo. Digg it from the source.
10) You need friends. An story written by J.D. Salinger will get buried if you aren't respected and don't have friends.
* * *
The other technique is to pay for it. Contact someone who's stories always go Popular and offer them a hefty fee to submit your story or video for you.
Article commissioned by the royal automotive kings at Dealer Website Design.
Special thanks to the Digg community and creators for putting together the highest quality social bookmarking site in the universe.
Social Bookmarking SEO
1) You need friends. Unless you are a respected Digg member, you can post a Pulitzer Prize winning piece, but without a few friends to Digg it with you to get it noticed, it will soon fall to the "under 10 Diggs hell" and lost forever.
2) Appealing to the 20-something crowd works, but it is no longer the only way to get Dugg.
3) Sex, drugs, and video games are not topics that will get Dugg easily anymore.
4) Humor works, but it has to be really funny.
5) You need friends. A video of an alien abduction will get buried if you don't get a boost of people to push it into the spotlight. Not a lot -- 5-15 friends are enough to get it noticed by the casual and hardcore diggers.
6) You must be FAST with national news. Constant, diligent monitoring of feeds is the only way to scoop a story.
7) Sometimes, scooping is not enough. You can Digg a story first, but if a "power-digger" posts the same story a few minutes later (and ignores the duplicate check), yours will get a few diggs, but not enough to make it.
8) Unknown blogs need a power-digger to get them popular.
9) Digging stories directly from other social sites is taboo. Digg it from the source.
10) You need friends. An story written by J.D. Salinger will get buried if you aren't respected and don't have friends.
* * *
The other technique is to pay for it. Contact someone who's stories always go Popular and offer them a hefty fee to submit your story or video for you.
Article commissioned by the royal automotive kings at Dealer Website Design.
Special thanks to the Digg community and creators for putting together the highest quality social bookmarking site in the universe.
Social Bookmarking SEO
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