Saturday, August 11, 2007

Creating a Social Network for Links (oh, and networking)

MySpace. Facebook. LinkedIn.

Yesterday's news from an SEO point of view.

The use of redirection, no html in posting, nofollow, or whatever other methods that these and similar social networks are using is making them less valid for search engine optimization. They still draw some traffic depending on what you're using it for, but in reality, they don't help making your own websites rise in the rankings.

Social bookmarks are still currently strong, but it's time to to hedge bets and go somewhere between the blogs and the social bookmarking sites. It's time for personal social networks.

What is it? A personal social network is one that is created by an individual or company using Ning, Goingon, or one of the many emerging websites that offer the service. You create a site, formatting it as a blog, an RSS site, a commenting or forum site, or just about whatever you want from it.

You invite people or get found on its own merits. People can join, post photos, videos, articles, or whatever you want your people to be able to post.

I will show you Ning in this post. I created a few myself, but my focus is on Automotive Network. Searches for "Car Dealer Social Network" or "Auto Dealers Social Network" on Google will show that it is currently #1 as of the time of this post. The site itself has only been up for a couple of months.

Through the blog posts, through the editable text boxes, a good SEO can really create some strong, relevant links on a separate server that are under the website owner's control. It's a brilliant method from the perspective that it serves two purposes -- you can create the links with ideal anchor text and you can find like-minded people who can become partners, collaborators, contributors, or even customers.

Car dealers like Toyota Portland and Glendale Nissan will be able to connect with their customers and connections in return by building their own social networks.

Any business, automotive or not, will be able to have their own website that can rank well for their brand name (if optimized) and push down any negative blogs or reviews that also show up for the company name.

Of course, there is a cost. Time. From a financial perspective, it's perfect. It's free.


AddThis Social Bookmark Button

SEO with Social Media

6 comments:

Anonymous said...

Have you tried out http://www.zooped.com music social network yet?

Auto Dealer Websites said...

Not yet. I'll try it today. THANKS!

forum link building service said...

Hello anon i havent try yet. I have only idea about digg and delicious. Zooped is more powerful than digg ???

email marketing said...

Social bookmarking is one of the best SEO technique still now. Helps to get lot of traffic and improve SERP and PR.

8051 microcontroller mini projects said...

As it names social network,does social services, helpful to seo, keep sharing.

industrial automation training in chennai said...

very nice post, i certainly love this website, keep on it