Saturday, September 20, 2008

Using Social Media for SEO: Time to Hedge Your Bets

Mark this one up under the category of "believe it or not".

You see, this dinky little SEO blog that is a blip on nobody's radar has received some "insider information" that belongs on a higher quality blog.  The problem is, I don't know how many people I want to know about.

Loyal readers (all 2 of you) and random finders of this blog, I am about to tell you something that is a semi-exclusive.  It is semi- because I have seen it alluded to in previous months, but nothing definitive has been said about it until today.

Social media sites such as Digg, Reddit, Propeller, and Mixx have been excellent sources of link-juice for SEOs.  The backlinks can be very powerful and the indexing abilities that they offer are unmatched.  That is, until very soon.

An unnamed source for this insignificant blog gave information that reliably says what some have been saying for a while.  The spam-ability of social media sites is coming to an end soon, at least from Google's perspective.  They are working on ways to prevent the power of social media from being so influential in their search algorithm WITHOUT hurting what these sites offer in the way of relevant rankings.

In other words, Digging a story and getting just a couple of Diggs will no longer be as effective.  To work, a story has to get a certain number of Diggs before it is counted, possibly before it is even indexed.

Reddit already does this to some extent by placing nofollow attributes on any submission with 1 or fewer points, but it appears that Google itself is working on a way to determine through custom means when a Digg submission is strong or not.  Same holds true for other social media sites.

Here is a test: simple keyword, brand new website, nothing done to it yet.  In the past, this automotive microsite would have been easy to optimize for the keyword "Raynham New Buick" but we contend that simply submitting it to Digg and a few others will not be enough to get it ranked quickly.

How they are going to do this -- I have no idea.  Seems impossible, but then again, I am not the world's brightest.  Google, on the other hand, has the world's brightest, and I'm sure they have it all figured out.

What does this mean to search engine optimization?  It means that the good old days of submitting and going or using automated software are over.  To get the benefit from social media sites, SEOs will actually have to (gulp) participate and build up (gulp) friends.

Again, believe it if you want.  Don't if you don't.  I just want this information out to the select few who read this blog.  The others -- no worries.  You'll find all of this out soon enough anyway.

* * *

Read more about social media optimization on this blog.

47 comments:

Roger said...

When one door is closed another door will open. This is the world of SEO/SMO that keeps you coming back to play the game.

David Philip Troy said...

SMO is one technique that seo are now doing. Visitors/browsers are accessing with this media that seo promotes so it helps in driving more traffic. :D

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Cah Donorejo™ said...

sekedar informasi(promoci..),bagi sodara2 yang mo ngasih saran dalam seo kunjungi blog seo saya di
belajar seo blogspot ya.
makasih,lam kenal dan salam hangat buat yg punya blog :D

Andrew said...

There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO. By involving SEO insight in a social media marketing effort and vice versa, marketers, public relations professionals and advertisers can extend the value of their investment. Well optimized social media content marketing efforts can attract new network participants via search. Advertisers that fund social media campaigns can continue to realize the traffic benefit from keyword-optimized interactive content long after the campaign has ended. Visit search engine optimization for more information.

James Wilmans said...

you now have 3 loyal followers of your blog. I am going to freak if they start employing these measures!

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Magik New Media said...

Web applications, web programming and database driven websites are essential part of life. Online banking, booking forms, b-pay and search engines are all common internet applications that are integral part of any website. Keeping it secured will make visitors constantly return to your site.

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Ancient Roman Jewelry said...

Really? I thought the social bookmarking sites still worked like before.but thanks for information.

social media management said...

I would like to thank you for writing this remarkable article. Social media included lots of benefits for your business. You can use facebook,twitter etc.

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Munir said...

hi nice article definetly social bookmarking play avital role in google ranking.. do use tagzeu.com for social bookmarking

Munir said...

do use social bookmarking site for page rank increase

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seo companies said...

These is one of the great article which you can share with us. To make money on line is really great. The backlinks can be very powerful and the indexing abilities that they offer are unmatched. That is, until very soon.

DavidBrond said...

Hey.. this is a good one..it seems the author knows the subject well. It is a good site indeed. Liked it.eh.. good one.I don't really understand what makes a firm claim that they're the best seo company Didn't search engine optimization use to be just a smattering of keywords spread out within loosely interrelated text? I suppose not, since for example I was looking at bergstrom-seo.com, and it described their own special strategy, which made me think of a team of people running around from website to website.

But if web trafficking simply means advertising yourself all over youtube and twitter et al, I don't understand why you'd need to pay a service to do all that for you. Does that mean there are straegies of SEO that generate faster exposure to a website than what you could do yourself? I guess I don't know much about online marketing

seo services said...

SMO is the methodization of social media activity with the intent of attracting unique visitors to website content. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Office furniture said...

These all information which you can share over here is great. The spam-ability of social media sites is coming to an end soon, at least from Google's perspective. These all are good to know about it.

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jenil said...

Social media has opened a door towards success. Now a days most of the people prefer to use social media sites to get good traffic to their site by having participation to that.

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portland SEO, user said...

what i am thinking now that we should change the name from SEO to SMO or SEM so that it can clearly define we are using Social media sites for seo purposes...
but its really takes your site to a real life,with alot of trafffic and highsite ranking...
its matt from Successful Site is guaranteed to increase traffic to your site and generate more customers, and more sales for your business.
its matt from Portland seo we are also doing the same thing...hehehehe

^^ said...

Well that surely is one interesting post, I have been considering how best to proceed with this whole bookmarking social thing and I think you have helped me clarify my position. I'd like to send you a PM/email but I couldn't find the link, perhaps you could ping my email.

John said...

Thanks for sharing this exclusive information. I'm sure many in the social networking development industry will be happy about this news as social media sites are often plague with spam. With this progress, developers can concentrate more on creating unique social networking website design instead of fighting spam.

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Mani Bharathi said...

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darlene said...

Well im impressed by the work done by you.Im grateful to you..
I agree with the post by Mr.Roger..I was searching for the tips for the SEO and trying for it.Hope i get successes by these..

dollycatherine said...

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Philwebservices said...

Social media is one of the ebst tactic SEO used to get link juice, to promote a website or a business. Nonetheless Social media is a very big benefit in optimizing.

microcontroller projects said...

Nowadays seo are getting faster, many companies are following this.

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Social bookmarking and social news allow you to specifically target what you want to see.

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