Saturday, July 7, 2007

Social Bookmarking and Blogging for Automotive

There seems to be a trend in the automotive industry that is gearing dealers towards moving their search engine efforts to blogs. Why? Because it works, has been for a year and now auto dealers, who are always a little behind on the technology aspect of marketing, are just catching on.

Websites like BlogProAutomotive are helping to spread the word about how blogging for car dealers is not just a fad, but also an important aspect of automotive SEO. The market is thinning and the competition is growing, so dealers need everything they can get to make their dealership stay afloat.

Social Bookmarking, the topic of this particular blog, is another area that auto dealers cannot afford to let slip. With sites like Digg, Ratepoint, Furl, Simpy, and offering quick and easy ways to make bookmarks, they fit into the common dealership mentality of "if it's simple, do it." Even smaller SB sites like 9Rules, Reddit, and Newsvine offer ways to market a dealership's services and products.

The real difficult comes in the idea of no being welcome. Most of these sites pride themselves on keeping relevant and only posting what people really want. Who wants to click on something they find on Digg, only to be taken to a car dealer homepage?

This is why blogging for dealerships is the best way. The automotive industry, in general, is not ready for social bookmarking. Not to be offensive, but they just don't have anything to offer people beyond their products. Blogs, unlike social bookmarking, allow people to post what they want. The explosion over the last couple of years of MySpace, Facebook, and Flickr make it possible for good search engine optimizers to make a difference without getting involved in "tricky" methods.

Social bookmarking is the fad that's here to stay in search engine optimization. Auto dealers need to focus on blogs instead of SB for now. This shouldn't be a problem until they start to catch on to SB sometime early next year.

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Ulisse Di Bartolomei said...

Hi! There is a new site that has something to expose on the subject of behavior of the firms in the respect of the brevets. I beg you to go to see him/it.
I have inserted a contained article in such site.

The gang dachshunds (beagle boys).

The patent is the guarantor that the industrial production improves through always new ideas, what someone is spurred to produce attracted by the earningses that he can draw of it.
The patent help the know-how to be applicated in the legality and the acquisition of the intellectual resources to happens in permissible way.
The most famous expedient for the patent frauds, consists of using the ideas without (obviously) telling the legitimate owners, because the theft will be discovered only many years later when the product will publicly be visible. At that point to defend the own rights it will be necessary a very long and very expensive trial. In the case of a collective fraud besides, the members can always say that idea has been elaborate only from themselves, and only casually in the same moment of another inventor.
If it is so easy to steal the ideas, what do they serve the patents? To protect the affairs of the great industrial groups?
It seems evident that the laws produced based to the international accords don't protect the inventors, since the costs to protect the patents to planetary level are unbelievable. In the times of the computer science as availability of everybody and the technology in general, source of numerous pastimes, the possibilities that a precious idea comes from an impassioned that only it has a good time and not from a professional that with it works, are vast.
Why then not to allow a total protection without or moderate costs? When a patent is used, enough huge taxes will be asked and therefore to apply only sustainable costs from the great firms, doesn't get other result that to allow them to appropriate of other people's ideas, extreme easily. The notorious cases, those actual related to the Ipods and similar products of the past, denotes indeed whether to deceive a "private" is a diffused habit in the big firms and that the wish to make up a solution there is not.

Nick said...

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Rading' said... This is the one

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