Friday, July 27, 2007

Some Rules for Social Media Optimization

If you can get past the marketing of the services, the advice on this article (the one linked to below) is actually very good. Replace the "we can" with "you can" and learn the techniques that they are suggesting, and it should be an excellent source of information.

One thing to remember - these services are very useful, but much of it is very isolated to certain markets. Low traffic websites are not going to get a burst of traffic by paying people to do SMO for them.

I consider social media as a true means of generating traffic as a fad without growth. While the fad will continue (it shows no signs of slowing down) by saying "without growth" I mean that the quality traffic that it generates will not turn into a substantial increase in sales (if you're selling something) or return traffic unless what your website does is provide a flow of information.

The true benefit of social media for many sites, especially stagnant market sites like automotive and real estate (where people look for these sites only once every few years) is in the boost you get for search engine optimization purposes.

Still, the article is excellent and I am happy to link to it. Be sure to go past the 5 and read the other 12 listed below.

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Social Media Optimization


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I love the amount of details you gave in your instructions through this artixle. Look forward to reading more from you in the future.

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Absolutely wonderful post. I feel like I should have paid a fee to be so well informed.